The bear has long been a symbol of comfort, hope and generosity. These are values that sit at the heart of LifeFlight. For many Australians, a LifeFlight bear represents reassurance during difficult moments and a simple way to give back. Over the years, these bears have become part of a powerful fundraising tradition, helping support critical care services across Queensland.

With A Beary Big Trail, the bear takes on a new role, evolving from a small symbol into a large-scale community experience. Each sculpture tells a story, bringing together art, community and purpose in a way that’s both meaningful and memorable.
It’s a symbol people recognise and one that continues to make a real difference.

“For many Australians, a LifeFlight bear represents reassurance during difficult moments and a simple way to give back.”

— LifeFlight